Sökning: "Adam Kinnwall"
Hittade 1 uppsats innehållade orden Adam Kinnwall.
1. The Differentiation of a Nation : The Swedish Nation Brand Management
Kandidat-uppsats, Uppsala universitet/Statsvetenskapliga institutionenSammanfattning : This paper aims to highlight how the recent developments in international relations has created a environment with increased competition between countries for attention and assets and how these changes has promoted the increased use of public diplomacy to reach out to new actors. The study will focus on the public diplomacy sub-discipline of nation branding. LÄS MER
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