Sökning: "Adam Kinnwall"

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  1. 1. The Differentiation of a Nation : The Swedish Nation Brand Management

    Kandidat-uppsats, Uppsala universitet/Statsvetenskapliga institutionen

    Författare :Adam Kinnwall; [2017]
    Nyckelord :International Relations; Communication; Marketing; Sweden; Public Diplomacy; Nation Branding; Corporate Branding; Nation Brand; Competitive Identity; Brand; Reputation; Brand Management; Swedish Institute;

    Sammanfattning : This paper aims to highlight how the recent developments in international relations has created a environment with increased competition between countries for attention and assets and how these changes has promoted the increased use of public diplomacy  to reach out to new actors. The study will focus on the public diplomacy sub-discipline of nation branding. LÄS MER