Sökning: "Adriele Pradi"

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  1. 1. The Adoption of Sales Innovations in Swedish B2B Companies

    Magister-uppsats, Umeå universitet/Företagsekonomi

    Författare :Adriele Pradi; Marc Noël de Wild; [2016]
    Nyckelord :Sales; Process Innovation; Technology Adoption; Sales Innovation;

    Sammanfattning : Sales is an essential department for organizations, it connects the products and services with the customers. The literature highlights that sales has faced a number of changes in the past years, especially with the introduction of new technologies that aim to contribute in the sales process, making it more precise and efficient. LÄS MER