Sökning: "Advertisements"

Visar resultat 21 - 25 av 755 uppsatser innehållade ordet Advertisements.

  1. 21. Minimalist Design on Social Networking Sites : Understanding Perception of Content on Social Networking Sites in Regards to Attention and Memorability

    Kandidat-uppsats, Jönköping University/JTH, Avdelningen för datateknik och informatik

    Författare :Kevin Tisma; Abdul Rahman Sai; [2023]
    Nyckelord :Minimalism; Attention Economy; Social Networking Sites; Memorability; Final Thesis Work; Bachelor s Degree;

    Sammanfattning : Social Networking Sites have taken the world by storm with an aggressively growing market. People are spending more and more time with ever more alluring algorithms to keep a high interest for increased profit margins and revenue. However, this brings forth societal issues regarding attention span. Herbert. LÄS MER

  3. 22. “Någon som försöker sälja försäkringar”? : En kvalitativ studie om mottagarens uppfattning av kommersialiseringen av svenska myndigheters externa kommunikation

    Kandidat-uppsats, Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

    Författare :Moa Söder; Philip Fallqvist; [2023]
    Nyckelord :Authorities; Reception; Commercialization; Trust; Transparency; Myndigheter; Mottagande; Kommersialisering; Förtroende; Transparens;

    Sammanfattning : Svenska myndigheter agerar utifrån regeringsuppdrag och har i uppgift att informera och influera samhället för allmänhetens bästa (Fredriksson & Pallas, 2018). Myndigheternas sätt att kommunicera ut viktig information till allmänheten har till följd av New Public Management lett till att den offentliga sektorn genomgår en form av kommersialisering (Raftopoulou & Hogg, 2010). LÄS MER

  4. 23. Public Communication in a Pandemic : Language in COVID‐19 public health advertising

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för lärande, humaniora och samhälle

    Författare :Petra Rindby; [2023]
    Nyckelord :COVID-19; pragmatics; speech act theory; cooperative principle; implicature; Gricean maxims; advertising; PSA; public information; COVID-19; pragmatik; talakter; samarbetsprincipen; kommunikation; reklam; samhällsinformation;

    Sammanfattning : This linguistic study in the field of pragmatics looked at the language used by public health authorities in Australia, the United Kingdom and the United States to inform citizens about COVID-19 in 2020 and 2021. It made a qualitative analysis of advertisements that were posted on Instagram by the Department of Health and Aged Care, the National Health Service and the Centers for Disease Control and Prevention in relation to COVID-19 during this time frame. LÄS MER

  5. 24. Linguistic persuasion in fast fashion web advertisements : A study based on responses from Generation Z females in Sweden

    Kandidat-uppsats, Mälardalens universitet/Akademin för utbildning, kultur och kommunikation

    Författare :Elsa Björklund; [2023]
    Nyckelord :Web advertising; fast fashion; Generation Z; Sweden; linguistic strategies of persuasion; boosters; reader pronouns; directives; rhetorical questions; engagement markers; subject position;

    Sammanfattning : This study examines the response of Generation Z females in Sweden to fast fashion web advertisements incorporating six linguistic persuasion strategies. The aim is to identify which of these strategies can be effectively employed in this context to persuade the targeted demographic. LÄS MER

  7. 25. Influencer Whitelisting & Dark Posts : A Cross-generational Study on Consumers’ Perception and Trust in Social Media Advertisement

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Sofia Zangrande; [2023]
    Nyckelord :Influencer marketing; influencer whitelisting; dark posts; social media marketing; influencers; consumer perception; message trustworthiness; millennials; gen-z; gen-x; influencer; marknadsföring; sociala medier; konsumenternas uppfattning; meddelandets trovärdighet;

    Sammanfattning : This paper investigates the perception of dark posts in influencer whitelisting (IWL) and their impact on consumers’ trust compared to other forms of sponsored content on social media. The study employed a mixed-methods approach involving a survey with open-ended questions to gather data from participants across different generational cohorts - GenZ, Millennials and Gen-X. LÄS MER