Sökning: "Aida Steiner"

Hittade 1 uppsats innehållade orden Aida Steiner.

  1. 1. Building a strong brand with marketing communications at the cognitive, affective, and behavioral level. - Case Södertörn University 

    Magister-uppsats, Avdelningen för ekonomi

    Författare :Charlotte Ekberg; [2010]
    Nyckelord :Marketing communications; awareness; AIDA; Lavidge and Steiner; FCB-grid; The Rossiter-Percy grid; buying process; marketing communications; student marketing;

    Sammanfattning : Aim: The purpose of this paper is to investigate how Södertörn University may build a stronger brand through marketing communications. The paper discussed each stage of the buying process. With models like these it is possible to measure the number of consumers who occupy the different stages. LÄS MER