Sökning: "Aishatou Fatima Moore"
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1. How does local adaptation affect the internationalization performance? A multiple case study of the local adaptation efforts and internationalization performance of six Swedish e-retailers
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : Although the technological advancements and the rise of e-commerce have made it easier for companies to sell their products worldwide, it should be noted that differences in customer preferences and behavior still exist. In order to remain competitive and attractive for the customers, the e-commerce companies should adapt to the local conditions beyond the most obvious ways, such as translating their websites. LÄS MER
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