Sökning: "Aleksandra Dermanovic Hellman"

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  1. 1. Critical Perspectives of Marketing Discourse: Case Study of IKEA´s Corporate Philanthropy

    Master-uppsats, Institutionen för geovetenskaper

    Författare :Aleksandra Dermanovic Hellman; [2011]
    Nyckelord :consumption patterns; corporate philanthropy; critical discourse analysis; IKEA´s marketing discourse; Stenmark´s principle of inter-generational justice; Sustainable Development;

    Sammanfattning : This thesis discusses how IKEA perceive and use concept of Sustainable Development and relates it with consumption. For that purpose, an online-survey was undertaken with the aim to see how IKEA´s customers perceive IKEA´s philanthropic activities in developing countries and how these activities influence on their consumption patterns and ideas of inter-generational justice. LÄS MER