Sökning: "Aleksandra Misic"

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  1. 1. Internationalization of the Ethnic Food Industry

    D-uppsats, Göteborgs universitet/Graduate Business School

    Författare :Aleksandra Misic; Hannah Wambugu; Tamar Limon; [2002]
    Nyckelord :Sweden; South Africa; Food Industry; Ethnic Food segment; Industry logic; Key success factors and positioning.;

    Sammanfattning : Small companies from newly emerging markets are usually limited in their growth strategy by lack of market in their own countries. This is mainly due to low purchasing power of the population in their countries. Therefore the companies seek possibilities to grow by establishing themselves on foreign markets. LÄS MER