Sökning: "Alem Arnautovic"

Hittade 1 uppsats innehållade orden Alem Arnautovic.

  1. 1. Social Media Marketing : A case study of Saab Automobile AB

    Magister-uppsats, Institutionen för ekonomi och informatik

    Författare :Malin Fridolf; Alem Arnautovic; [2011]
    Nyckelord :Social media; marketing communication; Saab; marketing integration; marketing;

    Sammanfattning : Background and problem discussion: Today companies literally fight for consumers' attention. Competition has forced both marketers and companies to seek new unconventional ways to communicate with the market. This has lead to the development of the phenomenon known as social media. LÄS MER