Sökning: "Alexander Eriksson De La Rosa"

Hittade 2 uppsatser innehållade orden Alexander Eriksson De La Rosa.

1. 1. Breaking Down the Barriers - A Quantitative Study of Co-Creation under Different Levels of Product Complexity

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Alexander Eriksson De La Rosa; Niclas Rudin; [2016]
   Nyckelord :Co-creation; Product complexity; Advertising creativity; Participant expertise; Advertising effort;

   Sammanfattning : Involving consumers in the new product development process is becoming increasingly common and research has shown several benefits associated with adopting such a strategy. However, recent research, investigating the perception of co-created products among non-participating consumers, indicates that the positive effects of co-creation are absent for complex products. LÄS MER

3. 2. Uppförsäljning - en väg till ökade snittköp

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Alexander Eriksson De La Rosa; Mazyar Sajjadi; [2013]
   Nyckelord :upselling; regulatory focus; regulatory fit; consumer electronics; store personnel;

   Sammanfattning : The Swedish consumer electronic industry has recently experienced an increasingly intensive price war. The price war has forced some operators in the business to declare bankruptcy, as the only way to compete has been by driving down prices. A challenge that retail chains in the consumer electronics industry is facing is to increase their margins. LÄS MER