Sökning: "Alexandra Herron"

Hittade 2 uppsatser innehållade orden Alexandra Herron.

1. 1. Virtual Reality for the Case of Charity - Effects of using Virtual Reality as a marketing tool for charitable causes

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Alexandra Herron; Julie Rosenthal Brydolf; [2017]
   Nyckelord :Presence; Social Marketing; Virtual Reality; Empathy; Signalling theory;

   Sammanfattning : Praised for its ability to elicit a sense of being in another world for a brief moment, Virtual Reality technology (VR) has attracted innovative minds across a great variety of industries. Seeing the world through someone else's eyes has suddenly become possible, leading to new possibilities for marketers. LÄS MER

3. 2. En ny leasingstandard - inverkan på analytikers finansiella krisanalyser

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

   Författare :Alexandra Herron; Cassandra Linder; [2015]
   Nyckelord :Operating lease; Analyst; Bankruptcy risk; Financial key ratios; Retail;

   Sammanfattning : The purpose of this study is to investigate the proposed leasing standard's potential effects on stakeholders' financial key ratios and estimated bankruptcy risk via prediction models based on accounting ratios. This is achieved by adjusting the financial statements in accordance with the three most widely used ways of dealing with operating leases at date; capitalizing using a multiple, capitalizing through a present value method and to not adjust for them at all. LÄS MER