Sökning: "Alexandra Hummel"
Hittade 1 uppsats innehållade orden Alexandra Hummel.
1. A Brand New Manner : En studie om Design Thinking och dess existens i stärkandet av Sverige som varumärke
Kandidat-uppsats, Institutionen för samhällsvetenskaperSammanfattning : The purpose of this paper is to investigate the existence of the discipline Design Thinking in a project that aims to strengthen Sweden as a brand. The study will generate knowledge about Design Thinking, with the purpose to increase the understanding of how the discipline can be used as a strategic tool in the processes of strengthening Nation Branding. LÄS MER
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