Sökning: "Alexandra Staedler"

Hittade 1 uppsats innehållade orden Alexandra Staedler.

  1. 1. En branschanalys av den svenska mobilmarknaden -Strategi, konkurrenssituationen och 4G:s påverkan

    Magister-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Karl Nilsson; Alexandra Staedler; [2011-07-01]
    Nyckelord :Mobile operators; 4G; strategy; competition; positioning;

    Sammanfattning : Background and problem The Swedish mobile market is highly competitive despite the oligopoly that currently exists. A short product life cycle together with fads and new innovations puts pressure on the operators to respond to the ever changing environment and to develop and adapt their strategies after it. LÄS MER