Sökning: "Amber Gulamali"

Hittade 3 uppsatser innehållade orden Amber Gulamali.

1. 1. SeaWorld vs Blackfish: Will The Orcas Sink The Animal Theme Park Into Oblivion

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Alberto Cordenons; Amber Gulamali; Katharina Heüveldop; [2017]
   Nyckelord :Business and Economics;

   Sammanfattning : .... LÄS MER

3. 2. The Social Media Influencer and Brand Switching.

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Amber Gulamali; Julia Persson; [2017]
   Nyckelord :Social Media Influencer; Brand Switching; Instagram; Business and Economics;

   Sammanfattning : The purpose of this study was to find out which type of informant the Social Media Influencer embodies when consumers voluntarily switch brands after the endorsement of a brand by a Social Media Influencer. To answer the research question, this thesis utilised a quantitative questionnaire which was created with the help of a qualitative pre-study to assess the relevance of dimensions proposed in the literature. LÄS MER

4. 3. Should Brands Join the Public Debate? Defining critical elements for persuasive advertising in social marketing

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Amber Gulamali; Lisa-Marie Kaven; Anna Schuster; [2016]
   Nyckelord :Business and Economics;

   Sammanfattning : .... LÄS MER