Sökning: "Ana-Maria Ignat"

Hittade 1 uppsats innehållade orden Ana-Maria Ignat.

  1. 1. Marketing in For-profit Social Ventures

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Martin Leon; Ana-Maria Ignat; [2017]
    Nyckelord :For-profit Social Ventures; Marketing; Entrepreneurial Marketing; Business and Economics;

    Sammanfattning : This paper explores how marketing is conducted in for-profit social ventures. Knowledge regarding the for-profit social context is considered rather limited given that it has been largely marginalized by being associated either to the fully for-profit or solely non-profit extremes. LÄS MER