Sökning: "Andrea Lo Dolce"

Hittade 2 uppsatser innehållade orden Andrea Lo Dolce.

1. 1. Discourse and Language in Marketing Communication, with Specific Regard to the Fear of Social Exclusion. A Single Case Study on Apple Inc.

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Andrea Lo Dolce; Alan Ryan; [2016]
   Nyckelord :Fear in Advertising; Social Exclusion; Critical Discourse Analysis; Means of Persuasion; Marketing Communication; Apple.; Business and Economics;

   Sammanfattning : The purpose of this study is to analyse the communication of Apple to illustrate how social exclusion is used to produce fear, and how it has played the role as a means of persuasion in a constructed reality. In the present investigation process the researchers have taken a critical stance. LÄS MER

3. 2. EMERGING FRAMEWORK OF DE-POSITIONING COMPETITORS

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Eric Eichinger; Felix Ekman; Andrea Lo Dolce; [2015]
   Nyckelord :Business and Economics;

   Sammanfattning : .... LÄS MER