Sökning: "Andreas Bång"

Hittade 2 uppsatser innehållade orden Andreas Bång.

1. 1. Digital Marketing Strategy : Social media and its contribution to competitiveness

   Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Andreas Bång; Joy Hell; [2015]
   Nyckelord :;

   Sammanfattning : Purpose The purpose of this study is to explore how the use of social media can contribute to a firm‟s competitive position and identify the key factors that lead to a successful use of social media. Research 1. How can social media within digital marketing strategy contribute to Swedish SME‟s ability to compete? 2. LÄS MER

3. 2. Digital Marketing Strategy

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Andreas Bång; Cajsa Roos; [2014]
   Nyckelord :Digital marketing strategy; relationship; branding; profit performance; social media; social commerce; service quality; digital channels; the Internet; digital development; importance of digital channels;

   Sammanfattning : Abstract Course/level: 2FE16E, Bachelor Thesis Authors: Bång Andreas & Roos Cajsa Tutor: Krister Jönsson Examiner: Pejvak Oghazi Title: Digital Marketing Strategy within Manufacturing Industry – A qualitative case study Keywords: Digital marketing strategy, relationship, branding, profit/performance, social media, social commerce, service quality, digital channels, the Internet, digital development, importance of digital channels Background: The climate in B2B is very competitive and the need for a marketing strategy is vital for a company to stay competitive. Relationship, branding and profit/performance are three parts that are argued to be central in a marketing strategy. LÄS MER