Sökning: "Andreas von Vogelsang"

Hittade 1 uppsats innehållade orden Andreas von Vogelsang.

  1. 1. Crowdfunding - Loyalty and Commitment

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Michael Simby; Andreas von Vogelsang; [2012]
    Nyckelord :Crowdfunding; Loyalty; Commitment; Consumer behavior;

    Sammanfattning : Crowdfunding is an important and interesting phenomenon in today's digital economy. It uses the masses for funding new projects and offer small rewards in return to supporting funders. There is a trend where consumers desire to become more involved in the innovative process held by producers. LÄS MER