Sökning: "Andres Brand"

Hittade 5 uppsatser innehållade orden Andres Brand.

  1. 1. Exploring the Use of Nordicness in Sustainability Messages: The Case of Nordic Fashion Brands

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Sukhitha Basnayake; Emilie Nørgaard; Jonhatan Andres Acevedo Escobar; [2023]
    Nyckelord :Business and Economics;

    Sammanfattning : Being on everyone’s lips for years, the concept of sustainability has become an almost unavoidable phenomenon within contemporary business discourses and practice. In particular, has the Nordic fashion industry increasingly been infused by sustainability with a continuous growing public interest in buying sustainable products from companies that have embarked on a sustainable path. LÄS MER

  3. 2. From Streaming to Evoking That Extra Feeling

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Rebecka Kullenberg; Andrés Emilio Garcia Raffo; [2023]
    Nyckelord :Brand Attachment; Brand Experience; Brand Extensions; Consumer Attitude; Streaming Services; Business and Economics;

    Sammanfattning : This study aims to investigate how brand extensions within streaming services affect consumers’ attitudes and emotional attachment to the parent brand. Beyond fit and quality, we provide an explanation of the connection between brand extensions, emotional attachment, and consumer attitude. LÄS MER

  4. 3. Weapons of Brand Destruction: Exploring the different methods and strategies used by Online Anti-Brand Communities aimed to harm brands

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Andrés Emilio Garcia Raffo; Niklas Kjellander; [2022]
    Nyckelord :Brand Community; Anti-Brand Community; Brand Dislike; Consumer-activism; Business and Economics;

    Sammanfattning : Aim: The aim of this paper was to shed light on the different methods/strategies that Anti-Brand Communities (ABCs) use in order to cause harm to particular brands. Purpose: The purpose of this paper is to offer assistance to brand managers through Anti-Brand Community-insights, as a means of combating the increasingly growing number of ABCs. LÄS MER

  5. 4. Impact of Sport Sponsorship on a Brand : Investigated in the Case of Löfbergs Lila AB

    Magister-uppsats, Avdelningen för företagsekonomi

    Författare :Stefan Andres; Nina Prantl; [2012]
    Nyckelord :Sponsorship; Sport Sponsorship; Branding; Brand Knowledge; Brand Image; Brand Awareness; Brand Equity;

    Sammanfattning : The underlying motivation of this paper is the investigation of the impact sport sponsorship has on a brand. As sport sponsorship is scholarly considered to be a powerful brand equity building method, this communication tool gains globally in importance by contributing essentially to business success. LÄS MER

  7. 5. CSR Communication: An Explorative Study on the Message Content and the Meanings they Convey

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Stefan Portay; Andres Gonzalez; [2010]
    Nyckelord :Corporate Social Responsibility; Brand Archetypes; Visual Analysis; Marketing Communication; Barista; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : We explored how a company tries to overcome the problems of awareness, attribution and the definitional misunderstandings of the CSR concept by investigating the message content of communication of a company that positions themselves on their CSR values and activities. This study has an exploratory approach with a strong qualitative focus. LÄS MER