Sökning: "Andriy Lukin"

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  1. 1. Mobile Advertisements:Millennials' Perspective

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Andreea Greenstine; Andriy Lukin; Mariia Buzynna; [2014]
    Nyckelord :advertising; mobile marketing; Millennials;

    Sammanfattning : Background: Millennials are the largest and most pertinent audience for mobile advertisements and yet, following an extensive literature review, there were no mobile marketing studies which delimited their scope specifically to Millennials. Furthermore, advertisements are complex presentations which are described by both content factors such as playfulness or informativeness, and also media type factors through which the advertisement is delivered. LÄS MER