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1. Advertising in high- and low context cultures : A comparative content analysis between Sweden and Brazil
Kandidat-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapSammanfattning : In today's increasingly globalised world, research within cultural differences is called for to be able to categorize nations and aid cross border communications around the world. This thesis is a quantitative study of differences in advertising communication between what is considered high and low context cultures, through a deeper look into Sweden and Brazil. LÄS MER
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