Sökning: "Anna Karin Kinch"
Hittade 1 uppsats innehållade orden Anna Karin Kinch.
1. Annonsering utanpå tunnelbanevagnar : en studie om effektiviteten i pilotprojektet, Stockholm våren 2005
Magister-uppsats, Institutionen för ekonomi och företagandeSammanfattning : This thesis explores the effect of using a new media in the marketing mix. SL, in cooperation with Clear Channel, has covered the outside of an entire carriage, 46,5 meters long, in an underground train with an advertisement for a company. This new form of advertising has taken place in the Stockholm Underground system during spring 2005. LÄS MER
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