Sökning: "Annika Reitz"

Hittade 2 uppsatser innehållade orden Annika Reitz.

1. 1. Political Campaign Strategies of the party Alternative for Germany : A qualitative Study of Posters for the 2017 Federal Election

   Master-uppsats, Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

   Författare :Annika Reitz; [2019]
   Nyckelord :Strategic political communication; ontological security; nationalism; framing theory; Alternative for Germany; Critical Discourse Analysis;

   Sammanfattning : During the past ten years, European politics experienced a rise of far right-wing parties because of intensified levels of insecurity among the public (Falasca & Grandien, 2017). These parties organize their political discourse around topics of nationalism and a strong opinion against immigration, the Euro and the European Union (Breeze, 2019; Häusler, 2018). LÄS MER

3. 2. Cultural Influence in Advertising : A Comparative Analysis of IKEA’s Video Advertising in Sweden and Japan

   Magister-uppsats, Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

   Författare :Annika Reitz; [2018]
   Nyckelord :Culture; Cross-cultural Research; Advertising; Marketing; Standardization; Adaptation; Hofstede;

   Sammanfattning : International marketing activities have a great impact on the prosperity and competitiveness of multinational companies (Akgün, Keskin, & Ayar, 2014). That is why the design of marketing activities is especially important. Researchers claim for cultural sensitivity. LÄS MER