Sökning: "Ansgar Bengtcén"

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  1. 1. Export development indicators as potential segmentation tools : A quantitative study of Swedish SMEs in the tech field

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Viktor Bergström; Ansgar Bengtcén; [2017]
    Nyckelord :Export barriers; Export development; Export intensity; Export experience; Psychic distance; Born globals;

    Sammanfattning : The “stage model” is a criticized but well-used segmentation method for categorizing firms into different export development stages based on their perceived export barriers. However increasing presence of born global firms and lagging exports, particularly in the Swedish tech industry, require an updated segmentation tool. LÄS MER