Sökning: "Anton Degardh"

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  1. 1. Spelindustrins Paradox : En eventstudie om lansering av tv-spels påverkan på aktiekursen

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Anton Degardh; Poian Shafiee; [2014]
    Nyckelord :Event study; Market model; abnormal return; CAAR; CAR; efficient market hypothesis; public relations; agent theory; Nextopia; NASDAQ; video-game industry; video-game reviews; video-game releases.; Eventstudie; Marknadsmodellen; abnormal avkastning; CAAR; CAR; Effektiva marknadshypotesen; public relations; agentteorin; Nextopia; NASDAQ; spelbranschen; spelrecensioner; spellansering.;

    Sammanfattning : Purpose: To examine how video-game releases affect the share price, and if video-game reviews have any impact on the share price of gaming corporations.  Method: A quantitative deductive research approach is applied with event study methodology used as basis. The investigated companies were the five largest gaming companies listed on the U.S. LÄS MER