Sökning: "April Wallgren"

Hittade 1 uppsats innehållade orden April Wallgren.

1. 1. Product Innovation and the Effects of CRM usage : a Quantitative study

   Magister-uppsats, Ekonomihögskolan, ELNU; Institutionen för marknadsföring (MF)

   Författare :Amelie Sjöberg; Christopher Wallgren; [2013]
   Nyckelord :CRM; Customer relationship management; information sharing; customer involvement; long-term partnership; product innovation;

   Sammanfattning : Authors: Sjöberg, Amelie 880410 Wallgren, Christopher 890131   Background: Due to the current competitive climate, it is of major importance for firms to distinguish and differentiate their products compared to the competitors. To achieve that, the firms need to offer a product that the customers want. LÄS MER