Sökning: "Attitude towards the ad"

Visar resultat 1 - 5 av 75 uppsatser innehållade orden Attitude towards the ad.

  1. 1. Viral Attraction: Incongruency in Job Adverts on Social Media

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Sofia Zetterberg; Joel Söderholm; [2024]
    Nyckelord :Viral Marketing; Incongruency; Employer Attractiveness; Social Media; Students;

    Sammanfattning : Organizations are facing increasing challenges when it comes to securing talent. Harsh competition and a young generation more inclined to bargain means more activities to stand out and become an attractive employer. LÄS MER

  3. 2. Generation Z users' attitudes towards online video advertising : Youtube video platform

    Kandidat-uppsats, Jönköping University/JTH, Avdelningen för datateknik och informatik

    Författare :Shichen Ji; Shiyi Feng; Mingshun Xie; [2022]
    Nyckelord :Informatics; User experience; Online video advertising; Generation Z; YouTube; Customer Perceived Value;

    Sammanfattning : Generation Z has been in a high-pressure environment for a long time, whether studying or working, and everyone is in a fast-paced attitude of life. The online world, especially video software, is very popular among the Generation Z crowd because these video software can provide fast, convenient, and decompressed content. LÄS MER

  4. 3. The Effect of using Asian Models in Foreign Brands' Advertising in China: A Quantitative Study on Customer Reactions

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Haochang Li; Yutong Pi; [2022]
    Nyckelord :Asian models; advertising effectiveness; China; Self-Referencing; Cultural compatibility;

    Sammanfattning : In this thesis, a specific dimension of marketing in China for foreign brands is investigated. This was accomplished by comparing the impact of two sets of advertisements on advertising effectiveness - one with Asian models included and one with only models from other ethnic groups. LÄS MER

  5. 4. Caregivers' perceptions and experience of using robots for persons living with Alzheimer's disease and other dementia : A descriptive literature review

    Kandidat-uppsats, Högskolan i Gävle/Avdelningen för vårdvetenskap

    Författare :Mei Shijie; Wang Qiping; [2022]
    Nyckelord :;

    Sammanfattning : Background: With the continuous growth of the number of elderly people around the world, the number of people with Alzheimer's disease has increased simultaneously. In recent years, robots have been used in the care of patients with Alzheimer's disease in many countries. LÄS MER

  7. 5. Let's get moving : The effects of animated advertisements in a digital market

    Kandidat-uppsats, Jönköping University/Tekniska Högskolan

    Författare :Carl Coreback; David Krall; [2022]
    Nyckelord :Animation; Attention; Click-through rate; Memory; Attitude; Online Advertisements; Social media; Instagram;

    Sammanfattning : Purpose – The purpose of this study is to analyse the differences in click-through rate, attention, memory (recall and recognition), and attitude between static and animated advertisements on the social media platform Instagram. This study addresses whether static or animated advertisements are more effective on social media. LÄS MER