Sökning: "B2B och B2C"

Visar resultat 21 - 25 av 60 uppsatser innehållade orden B2B och B2C.

1. 21. Social media acceptance in B2B marketing : A study exploring the reasons behind the difference in social media usage between B2B and B2C markets

   Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Författare :Johanna Eck; Sofie Johansson; [2020]
   Nyckelord :B2B; business-to-business; marketing; social media; TAM; Technology Acceptance Model;

   Sammanfattning : Social media is a fast growing platform when it comes to marketing. It is, however, used to a greater extent by business-to-consumer (B2C) companies than by business-to-business (B2B) companies. Because of this there has been considerably less research done concerning marketing on social media for B2B, compared to B2C. LÄS MER

3. 22. Social media acceptance in B2B marketing : A study exploring the reasons behind the difference in social media usage between B2B and B2C markets

   Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Författare :Sofie Johansson; Johanna Eck; [2020]
   Nyckelord :B2B; Business-to-business; Marketing; Social Media; Technology Acceptance Model; TAM;

   Sammanfattning : Social media is a fast growing platform when it comes to marketing. It is, however, used to a greater extent by business-to-consumer (B2C) companies than by business-to-business (B2B) companies. Because of this there has been considerably less research done concerning marketing on social media for B2B, compared to B2C. LÄS MER

4. 23. Vägen till gynnsam returlogistik : En enfallsstudie på Ikea DC

   Kandidat-uppsats, Högskolan i Jönköping/JTH, Logistik och verksamhetsledning

   Författare :hampus poutiainen; Simon Sigvant; [2019]
   Nyckelord :Logistics; Return logistics; Reverse logistics; Supplier relationship management; Return management; Return avoidance; Gatekeeping; Distribution central; Distribution centre; B2B; Business-to-business.; Logistik; Returlogistik; Distributionscentral; Grön logistik;

   Sammanfattning : Abstract Purpose – The purpose of the study is to identify key-factors for the development of reverse logistics in a distribution central. The study should contribute to cover the knowledge gap that is the problem area: development of reverse logistics in a distribution central. LÄS MER

5. 24. An Evaluation of the Marketing Process in B2B and B2C Startups

   Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

   Författare :Farzana Madosh; Betty Ålander; [2019]
   Nyckelord :Marketing process; B2B; B2C; Software as a Service; Startup; Market Analysis; Evaluation; Segmentation; Targeting; Positioning; Execution; Marknadsföringsprocess; B2B; B2C; mjukvara som tjänst; startup; marknadsanalys; utvärdering; segmentering;

   Sammanfattning : Marketing is a key function for all organizations and is seen as essential in order to achieve success when launching a new business. Following from the overwhelming amount of accessible data for companies, there exist an urge to understand what activities to include in the marketing process and how to manage them. LÄS MER

7. 25. The Factors Influencing Customer Co-Creation

   Master-uppsats, Högskolan i Halmstad/Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL)

   Författare :Nikhil Ramakrishna Reddy; Jawahar Baskaran; [2019]
   Nyckelord :Co-Creation; Co-Destruction; New Product Development; Factors; Customers; B2B; B2C; Organization.;

   Sammanfattning :  In today's business, organizations are working with external stakeholders to develop a better product. Customers are one such stakeholder with whom organizations collaborate to develop a product fulfilling their needs. This process of Co-Creation facilitates organizations to get closer to their customers. LÄS MER