Sökning: "BRAND"

Visar resultat 1 - 5 av 3651 uppsatser innehållade ordet BRAND.

  1. 1. Does supplying organic wines enhance a firm's brand image? An empirical approach on the Swedish red wine market

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Wan Chi Lai; [2018-07-06]
    Nyckelord :Brand image; organic counterpart; binary comparisons;

    Sammanfattning : MSc in Economics.... LÄS MER

  2. 2. Sustainable Brand Placement, A Framework for Communicating Sustainable Brands’ Dual Benefits in Movies and TV series

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Julia Lazar; Lisa Sterner; [2018-07-03]
    Nyckelord :Sustainable Branding; Brand Placement; Sustainable Consumption; Branding;

    Sammanfattning : Master of Science in Marketing and Consumption.... LÄS MER

  3. 3. Exploring Consumers’ Experiences of Co-branding with Influencers: A Case Study about Influencer Marketing with Nelly.com

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Marie Andersson; Mathilda Göthberg; [2018-07-03]
    Nyckelord :Influencer Marketing; Co-branding; Human Brand; Collaborations;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  4. 4. A global brand imagery context on consumers’ willingness to purchase and pay price premium: the EuroAsia telecommunication sector

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Adam Oskarsson; Andreas Rosander; Pattapong Wirungruangkul; [2018-07-03]
    Nyckelord :Price premium; Purchase intention; Brand imageries; Brand equity; Telecommunication; Smartphones;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  5. 5. Coping with Overtourism: Redirecting tourism consumption through social media and the Internet

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Elin Eliasson; Karla Velasco; [2018-07-03]
    Nyckelord :overtourism; overcrowding; challenges; social media; place demarketing; place branding; place marketing; sustainability marketing;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

BEVAKA DENNA SÖKNING

Få ett mail när det kommer in nya uppsatser på ämnet BRAND.

Din email-adress: