Sökning: "BRAND"

Visar resultat 1 - 5 av 3203 uppsatser innehållade ordet BRAND.

  1. 1. Discourses after Dieselgate - Consumers’ perspective on brand disasters

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Susanna Länström; [2017-06-30]
    Nyckelord :Discourse analysis; discourse; brand disaster; scandal; brand crisis; greenwashing; Dieselgate;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  2. 2. How perceived brand authenticity is affected by company growth

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :David Johnstone; Gustav Klinton; [2017-06-30]
    Nyckelord :Perceived brand authenticity; company growth; craft beer; experiment;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  3. 3. Understanding how awareness of a fashion company’s social sustainability practices influences consumers’ perception of brand image, as compared to one’s interest in fashion.

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Kim Meinke; Oda Mustorp; [2017-06-30]
    Nyckelord :Sustainable fashion; sustainable communication; sustainable awareness; brand image; fashion interest; ‘muted sustainable’ fashion brands;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  4. 4. The sought-after influencer –

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Melissa Albano Neves; Pernilla Liljeblad; [2017-06-29]
    Nyckelord :Influencer Marketing; influential individuals; electronic word-of-mouth;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  5. 5. MED EN SCHYSST SERIESTAD KAN MAN SLÅ HELA VÄRLDEN MED HÄPNAD OM SERIESTADEN MALMÖ, DESS AKTÖRER OCH SERIENÄTVERK

    Master-uppsats, Göteborgs universitet/Institutionen för kulturvetenskaper

    Författare :Lars Nilsson; [2017-06-27]
    Nyckelord :Comics; city branding; Malmö; creativity; symbolic economy; cultural capital; gentrification; DIY-culture;

    Sammanfattning : This master thesis in ethnology explores the creative actors and networks in Seriestaden Malmö (Comic City Malmö). A concept created by comic writer, comic scholar and critic Gunnar Krantz in 1999, but now a part of the the city of Malmös cultural branding. LÄS MER

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