Sökning: "BRAND"

Visar resultat 1 - 5 av 2970 uppsatser innehållade ordet BRAND.

  1. 1. Are organisations what they wear?

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Sophia Werne; Ebba Stålhem; [2017]
    Nyckelord :Signaling; Recruitment advertising; Brand attitude; Application intent; Nonconformity;

    Sammanfattning : The world of recruiting has in the past decades undergone major, irreversible, changes. The effects of these changes crystallize out into expanded demands of worker knowledge, skills, capabilities and a great number of other characteristics that organisations now require of their applicants and current employees. LÄS MER

  2. 2. Understanding the Impact of Social Influence on Social Media Advertising: A quantitative study of social media job advertising in the clothing industry

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Gustaf Helleday; Gustav Bratt; [2017]
    Nyckelord :Social Media; Social Influence; Employer Attractiveness; Ethics; Corporate Social Responsibility;

    Sammanfattning : Social Medias are growing fast with consumers and employees shifting larger parts of their media consumption towards the new medium. This causes advertisers to follow and to spend lots of money on social media advertising to attract customers and talent. LÄS MER

  3. 3. Breaking Down the Barriers - A Quantitative Study of Co-Creation under Different Levels of Product Complexity

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Alexander Eriksson De La Rosa; Niclas Rudin; [2017]
    Nyckelord :Co-creation; Product complexity; Advertising creativity; Participant expertise; Advertising effort;

    Sammanfattning : Involving consumers in the new product development process is becoming increasingly common and research has shown several benefits associated with adopting such a strategy. However, recent research, investigating the perception of co-created products among non-participating consumers, indicates that the positive effects of co-creation are absent for complex products. LÄS MER

  4. 4. Experimental Fire Study of Expanded Polystyrene Insulation in Concrete and Lightweight Concrete Wall Constructions

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för samhällsbyggnad och naturresurser

    Författare :Jacob Nellgård; [2017]
    Nyckelord :EPS; Expanded Polystyrene; Concrete; Lightweight Concrete; Vertical Firespread;

    Sammanfattning : In today’s building industry creating and finding a cheaper and more efficient way of construction with the same standards is the primary goal. The necessity in testing the constructions in different scenarios is of highest interest, primarily in saving future lives but also in the residual value for the insurance point of view. LÄS MER

  5. 5. Transferring components of brand loyalty in a brand extension scenario within FMCG

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Jessica Hedin; [2017]
    Nyckelord :Brand loyalty; Brand extension; Category fit; FMCG; Affective relations;

    Sammanfattning : Brand managers within FMCG are continuously looking to capitalize on strong brands to grow their business. Strategies involving brand extension activities have become increasingly popular, as it allows brand managers to build on already established consumer-brand relations to increase cross-selling. LÄS MER

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