Sökning: "BRAND"

Visar resultat 1 - 5 av 3736 uppsatser innehållade ordet BRAND.

  1. 1. Fin- eller fulmedier?

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation; Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Ellen Ivarson; Emma Holmsen; Julia Fredriksson; [2018-09-07]
    Nyckelord :förtroende; medieförtroende; trovärdighet; varumärke; varumärkestrovärdighet; Aftonbladet; Dagens Nyheter; fin- och fulmedia; trust; trust in media; credibility; brand; brand credibility; Aftonbladet; Dagens Nyheter;

    Sammanfattning : This study explores how the brand of a newspaper affects the perception of credibility for the content in the article. The idea was to compare a morning paper which the audience generally has a bigger trust in with a tabloid paper that is often perceived as less credible. LÄS MER

  2. 2. Does supplying organic wines enhance a firm's brand image? An empirical approach on the Swedish red wine market

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Wan Chi Lai; [2018-07-06]
    Nyckelord :Brand image; organic counterpart; binary comparisons;

    Sammanfattning : MSc in Economics.... LÄS MER

  3. 3. Sustainable Brand Placement, A Framework for Communicating Sustainable Brands’ Dual Benefits in Movies and TV series

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Julia Lazar; Lisa Sterner; [2018-07-03]
    Nyckelord :Sustainable Branding; Brand Placement; Sustainable Consumption; Branding;

    Sammanfattning : Master of Science in Marketing and Consumption.... LÄS MER

  4. 4. Exploring Consumers’ Experiences of Co-branding with Influencers: A Case Study about Influencer Marketing with Nelly.com

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Marie Andersson; Mathilda Göthberg; [2018-07-03]
    Nyckelord :Influencer Marketing; Co-branding; Human Brand; Collaborations;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  5. 5. A global brand imagery context on consumers’ willingness to purchase and pay price premium: the EuroAsia telecommunication sector

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Adam Oskarsson; Andreas Rosander; Pattapong Wirungruangkul; [2018-07-03]
    Nyckelord :Price premium; Purchase intention; Brand imageries; Brand equity; Telecommunication; Smartphones;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

BEVAKA DENNA SÖKNING

Få ett mail när det kommer in nya uppsatser på ämnet BRAND.

Din email-adress: