Sökning: "BRAND"

Visar resultat 1 - 5 av 3302 uppsatser innehållade ordet BRAND.

  1. 1. Varumärket som ledarskap? En kvalitativ fallstudie av varumärket som ledande funktion i en organisation

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Elvira Henningsson; Sara Lindstrand; [2017-08-30]
    Nyckelord :Brand; Cohesion; Leadership; Commitment; Motivation;

    Sammanfattning : The purpose of this essay is to investigate whether the brand of an organization can have the function of leadership and in that case, examine how such a function take place. Through an appropriate selection, we got contact with a company which provides a yoga studio where the main yoga form is bikramyoga. LÄS MER

  2. 2. Speed of e-commerce internationalisation: impacting factors within the fashion industry

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Sebastian Ejdhall; William Fellbom; [2017-08-29]
    Nyckelord :Speed of Internationalization; Internationalization Process Theory; Conceptual framework of internationalization; E-commerce; Network Theory; Fashion Industry;

    Sammanfattning : Internationalization through e-commerce has been a rather under researched area and the effect of e-commerce on speed is even more so. This thesis’ purpose is to increase the understanding of the process of how companies within the Swedish fashion industry internationalize. LÄS MER

  3. 3. Mobile App for Monthly Stock Savings

    Kandidat-uppsats, Göteborgs universitet/Institutionen för data- och informationsteknik

    Författare :Erik MichelleÖhrn MikiTran Luu ArmandSwahn KatarinaGhaffarpour NiclasBergbom Krause; [2017-08-10]
    Nyckelord :mobile app; stock savings; usability; user experience; cross-platform;

    Sammanfattning : This bachelor thesis documents the procedure of evaluating methods for usabilityand software development. To achieve this, the goal is to develop an app for SigmastocksAB. Sigmastocks provides a service for choosing stocks that mathematicallyappear profitable, and has registered a demand for a mobile app in addition to theirwebsite. LÄS MER

  4. 4. Overcoming liabilities in a psychic distant market. The case of Swedish SMEs in Singapore.

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Malin Hellström; [2017-07-27]
    Nyckelord :SMEs; Newness; Smallness; Foreignness; Singapore; Psychic distant market; Born Global; International New Venture; International Entrepreneurship;

    Sammanfattning : MSc in International Business and Trade.... LÄS MER

  5. 5. Discourses after Dieselgate - Consumers’ perspective on brand disasters

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Susanna Länström; [2017-06-30]
    Nyckelord :Discourse analysis; discourse; brand disaster; scandal; brand crisis; greenwashing; Dieselgate;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

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