Sökning: "Baby Boomer"

Visar resultat 1 - 5 av 13 uppsatser innehållade orden Baby Boomer.

  1. 1. Between ‘Place-Branding’ and ‘Sense of Place’ in the Nordics : A comparative study through two generations of Nordic residents in Stockholm.

    Master-uppsats, Stockholms universitet/Kulturgeografiska institutionen

    Författare :Iman Miriam Djelloul; [2023]
    Nyckelord :Place Branding; Sense of Place; The Nordics; Social generations; Baby Boomers; Gen-z; Nordic residents; Stockholm.;

    Sammanfattning : Place branding refers to the strategical act of attaching a positive reputation to a geographical place. This concept is argued important due to its ability to boost places with advantageous lead when globally competing over financial, cultural and human resources. LÄS MER

  3. 2. From Boomers To Zoomers: Examining Generational Sensemaking Of New Media At Work Introduced During COVID-19

    Master-uppsats, Institutionen för tillämpad informationsteknologi

    Författare :Mabel Lee; [2021-12-08]
    Nyckelord :COVID-19; Generations; Multigenerational workforce; New media at work; Sensemaking;

    Sammanfattning : COVID-19 has triggered rapid digitalization in organizations worldwide. New media at work tools were introduced as companies quickly shifted to remote work. Baby Boomer, Generation-X, Millennial and Generation-Z employees had to use new media at work at short notice. LÄS MER

  4. 3. Self-service technology and Baby boomers : A qualitative study of baby boomers’ acceptance towards self-scanning devices in supermarkets. 

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Eric Lindén; Casper Elheim; Hannes Löfquist; [2021]
    Nyckelord :Baby boomers; self-service technology; self-scanning; technology acceptance model; technology anxiety; technology innovativeness; self-efficacy; attitudes.;

    Sammanfattning : Abstract  Title: Self-service technology and baby boomers: An empirical study of baby boomers’ acceptance towards self-service technologies in supermarkets. Authors: Casper Elheim, Eric Lindén & Hannes Löfquist Institution: Linnaeus University, School of Business and Economics. LÄS MER

  5. 4. OK Boomer. Generationsskillnader i attityder till arbetsbyten och motivationsfaktorer i arbetslivet

    Kandidat-uppsats, Stockholms universitet/Psykologiska institutionen

    Författare :Marina Montgomery; Sandra Berglund; [2020]
    Nyckelord :;

    Sammanfattning : På dagens arbetsmarknad finns det en utmaning för organisationer att hantera en multigenerationell arbetskraft. Studiens syfte var att undersöka generationsskillnader i attityder till arbetsbyten och motivationsfaktorer i arbetslivet. LÄS MER

  7. 5. The high involvement customer journey: A study on customer motivations for touchpoint choice

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Emelie Pine; Isabell Weber; [2020]
    Nyckelord :High involvement; customer journey; motivation; touchpoints; multichannel; Business and Economics;

    Sammanfattning : Thesis purpose: The purpose of this study is to gain knowledge about baby boomers’ motivations for using either digital or analogue touchpoints in the high involvement customer journey. This ultimately contributes to an increased understanding of the high involvement customer journey. LÄS MER