Sökning: "Beejoir"

Hittade 1 uppsats innehållade ordet Beejoir.

1. 1. Branding and brand hacking - an investigation of the struggle for the meaning of cultural and commercial symbols between the dominating and sub- and counter-cultural spheres.

   Magister-uppsats, Lunds universitet/Avdelningen för konsthistoria och visuella studier

   Författare :Peter Bengtsen; [2007]
   Nyckelord :Beejoir; brand hacking; branding; graffiti; Louis Vuitton; marketing; street art; Super Flat; Takashi Murakami; unsanctioned urban expression usanktioneret urbant udtryk; Art History; Konstvetenskap; Economics; econometrics; economic theory; economic systems; economic policy; Nationalekonomi; ekonometri; ekonomisk teori; ekonomiska system; ekonomisk politik; Sociology; Sociologi; Arts and Architecture; Business and Economics; Social Sciences;

   Sammanfattning : In my thesis I present the work of the Japanese artist Takashi Murakami and the British street artist Beejoir, both of whom have done work involving the trademark monogram pattern of Louis Vuitton. Through my analysis of central parts of Murakami's body of work, I show how his cooperation with Louis Vuitton constitutes an ideal symbiosis where the carefree luxury of the Vuitton brand is complemented by - and becomes embedded in - the super flat and colourful world of Murakami's art, removing it from the troubles of everyday life while associating the company name and its products with both fashionable pop culture and contemporary high-brow art. LÄS MER