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  1. 1. Customer Knowledge Management at Komatsu Forest : A descriptive study with exploratory insights about the integration of knowledge from customers at Komatsu Forest

    Master-uppsats, Handelshögskolan vid Umeå universitet

    Författare :Damien Plougastel; Marie-Anne Bertin; [2011]
    Nyckelord :;

    Sammanfattning : In a world where the customer is highly demanding and where the only way for a company to succeed is to satisfy him, who better knows how to satisfy the customer than the customer himself? Facing this truth, we have recently seen the emergence of systems dedicated to customer knowledge management (CKM), which aims at always better satisfying the customer. If a firm aims at satisfying its customers, the value provided in the firm‟s market offerings should be the cornerstone of its strategy (Anderson, Narus and Narayandas, 2008). LÄS MER