Sökning: "Biancastella De Angelis"

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  1. 1. Network Advantages in a Market Entry Context – A study of the Swedish fashion business

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Biancastella De Angelis; Malin Elmlid; [2006]
    Nyckelord :networks; market entry; collaboration; export; Swedish fashion; agent; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : Purpose: The purpose of this paper is to research and analyze how the establishment in new markets of small and medium Swedish fashion companies can be made more efficient from a network perspective. Methodology: The researchers have decided to take a phenomenological standpoint and undertake an exploratory study in order to gain understanding of the phenomenon of market entry and the use of networks. LÄS MER