Sökning: "Brand Parody"
Hittade 4 uppsatser innehållade orden Brand Parody.
1. You can’t use confusion to dilute a famous brand : A comparative study of the approaches of the EU and South Africato dilution
Magister-uppsats, Uppsala universitet/Juridiska institutionenSammanfattning : The primary objective of the study as contained in this thesis is the discussion of the approaches to dilution taken by the legal systems of the European Union and South Africa. Although a comparative methodology is employed the discussion grounds the separate development of the anti-dilution provisions in both systems first before discussing comparisons and diverging approaches (should they exist). LÄS MER
2. Lev ett grönt år med ICA och surfa Com Hem style : En kvalitativ studie om hur Com Hem och ICA förmedlar innehållet i TV-reklamen till TV-tittaren
Kandidat-uppsats, Luleå tekniska universitet/Institutionen för konst, kommunikation och lärandeSammanfattning : Television advertising has many different tasks. Some aims primarily to entertain while some companies use TV advertising to promote their brand and products. However, television advertising may be misleading. The message of the TV commercial konsekvent disappears with all the content in a TV commercial. LÄS MER
3. Online Spoof Illustrations in the Aftermath of a Reputational Brand Crisis: Defining the Phenomenon and Its Consequences for Brand Management
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose: The purpose of this thesis is to explore the phenomenon of online spoof illustrations that are created in the aftermath of a reputational brand crisis. In a first step, characteristics of these illustrations are assessed and categorized. Subsequently, their impact on a brand’s reputation is investigated. LÄS MER
4. Att vara rolig på någon annans bekostnad: varumärkesparodiers effekter på det avsändande varumärket
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : A challenge faced by marketers is to make their products stand out in today's cluttered marketplace. Recently, a new approach to attract attention has been observed - brands communicating their products by making fun of other brands. LÄS MER