Sökning: "Branding"

Visar resultat 1 - 5 av 1573 uppsatser innehållade ordet Branding.

  1. 1. Football franchise pricing – Finding the right valuation method while factoring in potential investment motivations

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Yan Felten; [2018-07-04]
    Nyckelord :Sport economy; Sport finance; Football economy; Football club valuation; Value drivers; Intrinsic value; Relative valuation; Price index; Investment motivation; Pricing rationales;

    Sammanfattning : MSc in Finance.... LÄS MER

  2. 2. “The quest to attract female video game employees” Employer branding: Factors limiting women to initiate a career in the video game industry

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Alan Mahmodiana; Mattias Svensson; [2018-07-03]
    Nyckelord :Employer Branding; Gender Discrimination; Women; Video game industry; Social Cognitive Career; SCCT; Recruiting; Diversity; Marketing;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  3. 3. Sustainable Brand Placement, A Framework for Communicating Sustainable Brands’ Dual Benefits in Movies and TV series

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Julia Lazar; Lisa Sterner; [2018-07-03]
    Nyckelord :Sustainable Branding; Brand Placement; Sustainable Consumption; Branding;

    Sammanfattning : Master of Science in Marketing and Consumption.... LÄS MER

  4. 4. Exploring Consumers’ Experiences of Co-branding with Influencers: A Case Study about Influencer Marketing with Nelly.com

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Marie Andersson; Mathilda Göthberg; [2018-07-03]
    Nyckelord :Influencer Marketing; Co-branding; Human Brand; Collaborations;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  5. 5. A global brand imagery context on consumers’ willingness to purchase and pay price premium: the EuroAsia telecommunication sector

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Adam Oskarsson; Andreas Rosander; Pattapong Wirungruangkul; [2018-07-03]
    Nyckelord :Price premium; Purchase intention; Brand imageries; Brand equity; Telecommunication; Smartphones;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

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