Sökning: "Brusk Kutlay"

Hittade 1 uppsats innehållade orden Brusk Kutlay.

  1. 1. Are older consumers of interest for the Swedish Apparel market? A study of older consumers’ attitudes and interests in apparel.

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Linda Nordén; Brusk Kutlay; [2007]
    Nyckelord :older consumer; apparel; lifestyle; attitudes; consumer behavior; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : Summary Title Are older consumers of interest for the Swedish Apparel market? A study of older consumers’ attitudes and interests in apparel Deadline 12 January, 2007 Course FEK 533 Authors Brusk Kutlay and Linda Nordén Tutors Björn Carlsson and Roland Knutsson Keywords Older consumer, apparel, lifestyle, attitudes, consumer behavior Purpose The purpose of this paper is to investigate weather the 50+ segment is a strong market for apparel, i.e. LÄS MER