Sökning: "Business-to-Business"

Visar resultat 21 - 25 av 176 uppsatser innehållade ordet Business-to-Business.

1. 21. Communicating sustainability for enhanced business opportunities: Use of centrally-driven initiatives to integrate sustainability in product communication in decentralized multinational companies Case study of Trelleborg AB

   Master-uppsats, Lunds universitet/Internationella miljöinstitutet

   Författare :Veronica Mihaela Andronache; [2012]
   Nyckelord :shared value; corporate social responsibility; decentralized multinationals; sustainability; sustainable product thinking; product communication; the Blue Dimension; Earth and Environmental Sciences;

   Sammanfattning : The particularities surrounding the way decentralized multinational companies are structuredand governed can determine the success or failure of integrating sustainability aspects intotheir units’ approach of doing business. The choice of pursuing a decentralized avenue over aheadquarter-driven one in managing sustainability can have a significant influence over thecoherence of Group1-wide strategies and approaches to their implementation, but also overthe level of ambition targeted at local level. LÄS MER

3. 22. Öppen innovations potential för B2B-företag och deras marknadsföring

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Annie Åberg; Nordmark Alexander; Campanella Renato; Carranza Silvana; [2012]
   Nyckelord :Business and Economics;

   Sammanfattning : This paper aims to examine how Business to Business can benefit from using Open innovation and the extent to which marketing functions can contribute to open innovation. This is to provide an expanded scope for Open Innovation and an understanding of its potential within marketing... LÄS MER

4. 23. Social Media and Relationship Management - a Study in the Business-to-Business Perspective

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Martina Juric; Marlena Sjöström; [2012]
   Nyckelord :Business-to-Business; Social media; Business Customers; Relationship Management; Marketing Communication.; Business and Economics;

   Sammanfattning : Research question: How can business-to-business companies utilize social media in order to manage their established customer relationships?Purpose: The purpose of the thesis is to investigate the theoretical framework and case studies in order to gain an understanding for the advantages and disadvantages of social media in a relationship perspective. To be able to answer how business-to-business companies could employ social media in order to manage their relationships with their business customers. LÄS MER

5. 24. Värdeskapande inom mogna business-to-business marknader

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Amanda Lundell; Anna Rönnqvist; [2012]
   Nyckelord :business-to-business; Mogen marknad; mentala modeller; värdeskapande; relationer nätverk ; Business and Economics;

   Sammanfattning : Metod: Studien har en kvalitativ, abduktiv och interaktiv ansats. Studien genomfördes i form av en fallstudie. Empiriinsamlingen gjordes med hjälp av semistrukturerade intervjuer. Teoretiska perspektiv: Studien bygger på litteratur om mogna marknader, förändrade marknadsförhållanden och värdeskapande. LÄS MER

7. 25. The Proposed Regulation on a Common European Sales Law (CESL) as an Alternative to the Convention on the International Sale of Goods (CISG) in Transnational Business-to-Business Transactions?

   Magister-uppsats, Lunds universitet/Juridiska institutionen

   Författare :Rainald Koitz; [2012]
   Nyckelord :CESL; Common European Sales Law; United Nations Convention on Contract for the International Sale of Goods; CISG; Civil Law; Contract Formation; European Law; Law and Political Science;

   Sammanfattning : The Commission has put forth a proposal for a Regulation on a Common European Law of Sales (CESL). It is envisaged – as of now – as an optional second regime within each member state‘s law, electable for transnational consumer contracts and contracts among traders, as long as one of them is a small or medium-sized enterprise. LÄS MER