Sökning: "Camilla Hedinge"

Hittade 1 uppsats innehållade orden Camilla Hedinge.

1. 1. Webbutiker – Hur hanteras frånvaron av det fysiska rummet för kommunikation?

   Kandidat-uppsats, Högskolan i Borås/Textilhögskolan (THS)

   Författare :Sofia Eriksson; Camilla Hedinge; [2009-11-02]
   Nyckelord :Marketing; market communication; web shop; Internet; online shopping; product presentation; customer communication; Kotler’s levels of product;

   Sammanfattning : Online shopping is growing and its turnover increases each year. Internet hastherefore become an important retail location for companies. Web shops lack thephysical room for marketing as well as face-to-face interaction between customer andsalesperson. LÄS MER