Sökning: "Carl G Thunman"

Visar resultat 1 - 5 av 9 uppsatser innehållade orden Carl G Thunman.

1. 1. Bank Challenges – The Impact of Influential Stakeholders and a Dynamic Environment

   Magister-uppsats, Akademin för ekonomi, samhälle och teknik

   Författare :Johanna Russo; Sara Pierre; [2013]
   Nyckelord :;

   Sammanfattning : Title: Bank Challenges – The Impact of Influential Stakeholders and a Dynamic Environment Date: June 5th, 2013 Institute: School of Business, Society and Engineering, Mälardalen University Classification: Master Thesis in Business Administration, 15 ECTS Authors: Sara Pierre and Johanna Russo Tutor: Carl G. Thunman Keywords: Bank, banking sector, stakeholders, financial market, environment, environmental factors, bank activities and change. LÄS MER

3. 2.   Students Brand Preferences Between Apple and Samsung  Smartphone

   Magister-uppsats, Akademin för hållbar samhälls- och teknikutveckling

   Författare :Mac Anthony Nzube Ezeh; Maha Al-Azzawi; [2012]
   Nyckelord :Brand equity; brand identity; Smartphone;

   Sammanfattning : Date                                    May 2012 University                          Mälardalen University                                             School of Sustainable Development of Society and Technology Course                               Master Thesis, EFO 705 Authors                              Maha Al-azzawi & Mac Anthony Tutor                                  Carl G Thunman Examiner                           Ole Liljefors Title                                    Students Brand Preferences between Apple and Samsung Smartphone Purpose of the Study        Is to compare student brand preference between Apple and Samsung Smartphone Methodology                     Quantitative research approach  Conclusion                         This study showed that brand with high value of brand equity and identity would result in having high brand preference among students. The findings reveal that Apple has stronger brand preference more than Samsung among students. LÄS MER

4. 3. Aggregerade kundmissnöjen i informationssystem – En fallstudie av Nordea Bank

   Magister-uppsats, Akademin för hållbar samhälls- och teknikutveckling

   Författare :Abdulla Ahmed Ibrahim; Alexis Andersson; [2012]
   Nyckelord :Aggregering; informationssystem; klagomål; missnöje; innehållsanalys; Nordea Bank; MIS; Aggregate; complaint; dissatisfaction; content analysis; Nordea; MIS.;

   Sammanfattning : Abstract – “Aggregate complaints in banks MIS” Date:                       June 8th 2012 Level:                      Master thesis in Business Administration, 15 ECTS Institution:                School of Sustainable development of society and technology, Mälardalen University Authors:                  Abdulla Ahmed Ibrahim         Alexis Andersson Title:                       Aggregate complaints in MIS – A case study of Nordea Bank Tutor:                      Carl G Thunman Keywords:               Aggregate, complaint, dissatisfaction, content analysis, Nordea, MIS. Purpose:                  The paper aims to develop a model of how Nordea Bank can monitor customer dissatisfaction through aggregated dissatisfaction analysis. LÄS MER

5. 4. Banks' Counteractions against Customers' Online Criticism

   Kandidat-uppsats, Akademin för hållbar samhälls- och teknikutveckling

   Författare :Johanna Russo; Sara Pierre; [2012]
   Nyckelord :Bank; customer behavior; social media; dissatisfaction; online complaints; e-WOM; sCRM;

   Sammanfattning : Abstract Title:             Banks’ Counteractions against Customers’ Online Criticism Date:             June 5, 2012 Institution:   School of sustainable development of society and technology, Mälardalen University Level:           Bachelor thesis in business administration, 15 ECTS Authors:       Sara Pierre and Johanna Russo                Tutor:           Carl G. Thunman Keywords:   Banks, social media, dissatisfaction, complaints, customer behavior, sCRM, and e-WOM Purpose:       The purpose of this thesis is to describe and analyze how, where and why customers criticize the banking sector through online platforms, how the banks choose to defend themselves and counter this criticism, and to what extent these complaints may proliferate if not dealt with. LÄS MER

7. 5. Missnöjeshantering i banker : En fallstudie av Sala Sparbank

   Magister-uppsats, Akademin för hållbar samhälls- och teknikutveckling

   Författare :Charlotte Skinnar; Odhiambo Opee; [2012]
   Nyckelord :Complaints; banks; dissatisfaction; Word-of-Mouth; Sala Sparbank; Klagomål; banker; missnöje; Word-of-Mouth; Sala Sparbank;

   Sammanfattning : Titel:                        Missnöjeshantering i banker - En fallstudie av Sala Sparbank Seminariedatum:    19 januari, 2012 Institution:              Akademin för hållbar samhälls- och teknikutveckling, Mälardalens  Högskola Nivå:                        Magisteruppsats i företagsekonomi, 15 hp Författare:              Odhiambo Opee och Charlotte Skinnar Handledare:            Carl G Thunman Nyckelord:              Klagomål, banker, missnöje, Word-of-Mouth, Sala Sparbank Syfte:                       Syftet med denna uppsats är att beskriva missnöjeshantering hos Sala Sparbank. Uppsatsen undersöker hur studieobjektets missnöjeshantering överensstämmer med en egenutvecklad modell för missnöjeshantering. LÄS MER