Sökning: "Carlos Alejandro Royo Trallero"

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1. 1. Trust and Relationship Building during an International Market Expansion : The case of Elekta

   Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

   Författare :Claudia Roppelt; Carlos Alejandro Royo Trallero; [2017]
   Nyckelord :Relationships; Trust; Healthcare; Cultural differences; Communication; Brazil; Sweden; Elekta;

   Sammanfattning : Aim: The aim of this study is to investigate how relationships are built in a cross-cultural setting and to identify which interpersonal factors need to be taken into account to guarantee the successful creation of relationships.   Methodology: The method of this study follows a qualitative approach through the gathering of empirical data. LÄS MER