Sökning: "Caroline Foerster"

Hittade 1 uppsats innehållade orden Caroline Foerster.

  1. 1. Avant-Garde for the Masses - A Study of Consumer Perception of Avant-Gardist Designer Brands after Collaborating with Mainstream Fashion

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Andrea Boodh; Caroline Foerster; [2014]
    Nyckelord :Fashion; Co-branding; Avant-garde; Brand Alliances;

    Sammanfattning : The use of intra-industrial co-branding within fashion has increased dramatically over the last decades, with a wide range of partner combinations including even avant-garde fashion designers. These brands are often licensing collaborations with mainstream mass-market brands, but with uncertain effects for their brands. LÄS MER