Sökning: "Caroline Gleerup"

Hittade 1 uppsats innehållade orden Caroline Gleerup.

  1. 1. Who’s the driver and who’s the passenger in the luxury industry? : a study of how internal factors influence a company’s marketing strategy

    Kandidat-uppsats, Sektionen för hälsa och samhälle

    Författare :Caroline Gleerup; Linn Nordqvist; [2013]
    Nyckelord :Market orientation; market driven approach; market driving approach; internal factors; structure; financial resources; organizational culture; luxury industry;

    Sammanfattning : Today, it is important for companies to deliver superior customer value in order to be successful on the market. There are two different ways of achieving this advantage; a company can either follow a market driven approach or a market driving approach. LÄS MER