Sökning: "Caroline Gleerup"
Hittade 1 uppsats innehållade orden Caroline Gleerup.
1. Who’s the driver and who’s the passenger in the luxury industry? : a study of how internal factors influence a company’s marketing strategy
Kandidat-uppsats, Sektionen för hälsa och samhälleSammanfattning : Today, it is important for companies to deliver superior customer value in order to be successful on the market. There are two different ways of achieving this advantage; a company can either follow a market driven approach or a market driving approach. LÄS MER
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