Sökning: "Catherine Turek"
Hittade 1 uppsats innehållade orden Catherine Turek.
1. Luxury for the Masses : A Study of the H&M Luxury Collaborations with Focus on the Images of the Luxury Designer Brands
Kandidat-uppsats, Företagsekonomiska institutionenSammanfattning : A strong brand is important for all companies; however, it is imperative for the success of a luxury fashion house as the image is one of its core assets. As strategic alliances are increasing in popularity the effect they have on how customers look at the partner brands is both interesting for the general person, but also – and more importantly – vital knowledge for companies pondering such a strategic move. LÄS MER
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