Sökning: "Channel Complementarity"

Hittade 3 uppsatser innehållade orden Channel Complementarity.

  1. 1. The Role of the Physical Store in an Omnichannel Strategy : A qualitative study of Generation Z in the Swedish fashion industry

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Axel Wedebrand; Charlotta Ödling; [2021]
    Nyckelord :Generation Z; Omnichannel; Physical Store; Customer Journey; Customer Experience; Shopping Behavior; Fashion; Retail; Webrooming; Showrooming; Cross- Channel Freeriding; E-Commerce; Brick-and-Mortar;

    Sammanfattning : The modern retail landscape is experiencing a continuous change due to digitalization. With the growing number of available channels, consumers' consequent behavior within the fashion retail environment are becoming ever more complex. LÄS MER

  3. 2. Entrepreneurship in the Information Age: An Empirical Analysis of the European Regions

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Författare :Petr Pleticha; [2017]
    Nyckelord :Digitalization; Entrepreneurship; Innovation economics; Technology dissemination;

    Sammanfattning : This thesis analyzes the relationship between digitalization and entrepreneurship using European regional data. Decelerating productivity in recent years raised questions about technology dissemination in the economy. LÄS MER

  4. 3. Navigating the Storm : A qualitative study of complementary media usage during natural disasters

    Kandidat-uppsats, Karlstads universitet/Institutionen för geografi, medier och kommunikation

    Författare :Francesc Sanabria Roca; [2016]
    Nyckelord :Media Usage; Channel Complementarity; Crisis Communication; Natural Disaster;

    Sammanfattning : The aim of this study is to analyze the use of different media channels occurred within a natural disaster situation. This research focuses specifically on charting the factors that affect audiences in their choice of media channels and how these factors ultimately lead to the complimentarily use of sources. LÄS MER