Sökning: "China entry"

Visar resultat 1 - 5 av 84 uppsatser innehållade orden China entry.

  1. 1. Be Proud of Your Menstruation! A case study of commodity feminist discourse in mainland China.

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Yiyun Zhu; [2022]
    Nyckelord :Menstruation; Femvertising; Regional adaption; Orientalism; Critical Discourse Analysis CDA ; Social Sciences;

    Sammanfattning : Adopting a critical discourse analysis approach, this study presents a case study around the “Menstruation should not be hidden” campaign launched by the Swedish brand, Libresse, in the Chinese market. With the aim to explore how does the brand strategically use female empowering discourse to construct new meanings of menstruation for a regional market, and the socio-cultural factors involved. LÄS MER

  3. 2. Real Estate Tokenization Based on the Blockchain

    Master-uppsats, KTH/Fastigheter och byggande

    Författare :Yanjiang Lu; [2022]
    Nyckelord :Real Estate Tokenization; Blockchain; Smart Contract; CAPM; Fastighetstokenisering; Blockchain; Smarta Kontrakt; CAPM;

    Sammanfattning : Real estate is one of the largest assets in the world, but it is also synonymous with low liquidity. Tokenization of real estate emerged in the era of real estate 4.0 as technological innovation to counter the low liquidity, long and expensive transaction process, and high entry threshold of the real estate industry. LÄS MER

  4. 3. Effect of Increasing Import Competition from China on Manufacturing Employment: Evidence from Nordic Countries

    Magister-uppsats, Lunds universitet/Nationalekonomiska institutionen

    Författare :Aida Ranjkeshan; [2022]
    Nyckelord :International Trade; Import Competition; Labor Markets; Employment; Manufacturing Sector; Nordic Countries; China; Business and Economics;

    Sammanfattning : Over the last decades, the adverse effects of increased international trade and the rapid rate of globalization have been widely discussed - with labor markets in focus. This study examines the effect of increasing imports from China on manufacturing employment in Nordic countries. LÄS MER

  5. 4. Challenges faced by Chinese Brands in Internationalisation – Taking ‘Anta’ as an Example.

    Kandidat-uppsats,

    Författare :Fu Luomanni; Yang Liying; Wu Lisuichao; [2022]
    Nyckelord :Brand Internationalisation; Internationalisation; Anta company; Sportswear; China; MNEs; MNCs.;

    Sammanfattning : Background: Since the Go Global policy in 1999, Chinese firms have been growing and expanding exponentially in the global market. The internationalisation of Chinese firms has attracted not only business partners, policy makers but also researchers with their unconventional process and method. LÄS MER

  7. 5. A Technological Innovation Systems Analysis of Bilberry Bio-extraction: From the Globe to Sweden

    Master-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Författare :Jiajing Yu; Qingyi Ning; [2022]
    Nyckelord :;

    Sammanfattning : The bilberry is a natural resource in European countries, represented by Sweden, and has been shown to have unique health benefits. Therefore, the bio-extraction industry for deriving valuable biomass from bilberries shows promising future development. LÄS MER