Sökning: "Chinese Furniture Industry"

Hittade 2 uppsatser innehållade orden Chinese Furniture Industry.

1. 1. Developing circular business models in Chinese furniture industry

   Master-uppsats, Lunds universitet/Internationella miljöinstitutet

   Författare :Yuanlong Li; [2016]
   Nyckelord :Chinese Furniture Industry; Circular Business Models Implementation; Circular Economy; Barriers; Earth and Environmental Sciences;

   Sammanfattning : Chinese furniture industry is facing serious problem of limited virgin resources, environmental pollution and has an overall low profit rate. Implementing the circular economy in the industry is necessary and will contribute to its economically sustainable growth. LÄS MER

3. 2. AN INSIGHT INTO CHINESE CONSUMER BEHAVIOR IN HOME FURNISHINGS INDUSTRY : A QUANTITATIVE RESEARCH ON HOW “MIANZI” FACTOR INFLUENCE CHINESE CONSUMERS BEHAVIOR

   Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :MO JIA; Yuan Xin GAO; [2014]
   Nyckelord :Chinese Consumer Behavior; Chinese Home Furnishing Industry; “Mianzi”; Competitive Consumption; Conspicuous Consumption;

   Sammanfattning : With the continuous exploration of Chinese market’s potential, this promising and enormous market is becoming more and more crowded no matter in which industry. For example, in home furnishing industry, although the world leader - IKEA strived to implement its differentiation and cost leadership strategies that had brought tremendous success in the other markets worldwide, the company’s performance in this distinctive developing country had not progressed much, unlike other parts of the world. LÄS MER