Sökning: "Chinese music consumer"

Hittade 3 uppsatser innehållade orden Chinese music consumer.

  1. 1. Music Consumption in China : A Qualitative Study on Chinese Consumer Behavior in Consuming Music and Its Merchandise

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Yue Wang; Yang Li; [2018]
    Nyckelord :Musical consumer identity; Music consumer preference; Music Culture; Music consumption; Willingness to pay; Chinese music consumer; Music merchandise;

    Sammanfattning : In the past few decades people’s attitude towards music consumption has tremendously changed in China. With the constantly rising market and huge potential space, it is necessary to study the consumer behavior and explore factors that decide people’s willingness to pay in music consumption. LÄS MER

  3. 2. The Chinese Music Industry: Which Strings do Intellectual Property Rights and Social Norms Play?

    Magister-uppsats, Lunds universitet/Nationalekonomiska institutionen

    Författare :Vanessa Nordmark; [2015]
    Nyckelord :intellectual property rights; music piracy; social norms; cross-cultural differences; Chinese music industry; Swedish music industry; Business and Economics;

    Sammanfattning : This paper examines the impact of formal and informal institutions on the Chinese music industry. Standard utilitarian theory states that property rights are essential for innovation and this research tests the effects that intellectual property rights has on the Chinese music industry by using panel data on the provincial level for the years 1997 to 2011. LÄS MER

  4. 3. International Marketing Communication in Mobile Phone Industry

    Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för management

    Författare :JUNWEN GUO; [2007]
    Nyckelord :IMC intergrated marketing communication ; Consumer behavior; music mobile phone;

    Sammanfattning : The purpose of this study orients to the discussion of the applicability of Integrated Marketing Communication (IMC) in Chinese market, typically in the music mobile phone industry.This paper endeavors in contributing to the analysis of the local consumer behavior characteristics in the process of purchase decision making as well as shaping long-term attitude towards mobile phone brands, in order to discuss the effectiveness of the objective marketing strategy and the application of the Integrated Marketing Communication in the branding strategy. LÄS MER