Sökning: "Christine Gelfgren"

Hittade 1 uppsats innehållade orden Christine Gelfgren.

  1. 1. Borta bra men hemma bäst

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Christine Gelfgren; Tora Syll; [2016]
    Nyckelord :CSR communication; Consumer response; Principle of proximity; Brand attitude;

    Sammanfattning : Fast fashion retailers have been criticized by numerous stakeholders for their unsustainable business model and have during past decades implemented CSR activities to mitigate their negative environmental impact. However, the perceived risk of being accused of greenwashing and being questioned by consumers have lead retailers to only disclosing their initiatives in annual sustainability reports, which consumers often have to seek out by themselves to learn more about. LÄS MER