Sökning: "Christopher Ingvarsson"

Hittade 3 uppsatser innehållade orden Christopher Ingvarsson.

  1. 1. Evolving Loyalty Programs- Merging Classic Loyalty with New Technology

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Christopher Johansson; Carl-Johan Ingvarsson; Alexander Klaus; [2008]
    Nyckelord :Loyalty; Loyalty Programs; Personalized Promotion; Grocery retailing; eCRM; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : Thesis purpose: The purpose of this thesis is to determine how a technolo-gically enhanced shopping tool, synergizing eCRM tech-niques with personalized promotion at the point-of-sale, can increase customer loyalty by considering perceptions of current grocery retailer loyalty programs in Sweden. Methodology: An exploratory research was undertaken in the light of a qualitative method collecting primary data through focus group interviews. LÄS MER

  3. 2. Entry Mode Strategies for ire into the Polish Market : A Case Study of ire Möbel AB

    Kandidat-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Författare :Christopher Johansson; Carl-Johan Ingvarsson; Fredrik Spak; [2007]
    Nyckelord :Internationalization process; Entry modes;

    Sammanfattning : Background: In today’s business environment it is important to find new customers. An action that has been widely used is to enter foreign markets. Most firms are always seeking to maximize their profits, which can be achieved if an entry into a foreign market is performed. LÄS MER

  4. 3. Entry Mode Strategies for ire in to the Polish Market : A Case Study of ire Möbel AB

    Kandidat-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Författare :Christopher Johansson; Carl-Johan Ingvarsson; Fredrik Spak; [2007]
    Nyckelord :Internationalization process; Entry modes;

    Sammanfattning : Background: In today’s business environment it is important to find new customers. An action that has been widely used is to enter foreign markets. Most firms are always seeking to maximize their profits, which can be achieved if an entry into a foreign market is performed. LÄS MER