Sökning: "Cia Brand"

Hittade 2 uppsatser innehållade orden Cia Brand.

1. 1. The Effects of Sustainable Marketing on Brand Equity and Consumer Behavior : A Case Study of Cia. Hering

   Magister-uppsats, Högskolan i Halmstad

   Författare :Graziela Heck; Xiao Yidan; [2013]
   Nyckelord :Sustainable Marketing; Social Marketing; Green Marketing; Corporate Social Responsibility; Brand Equity; Brand Awareness; Brand Image; Consumer Behavior;

   Sammanfattning : .... LÄS MER

3. 2. Internationalization strategies of Brazilian companies in the textile industry

   Magister-uppsats, Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

   Författare :Gabriela Moreira da Maia; Gisele Marques Lima; [2011]
   Nyckelord :Internationalization; textile industry; exports; private label; own brand;

   Sammanfattning : The internationalization started to be seen as an opportunity for many companies, a strategic way to grow; therefore they assume different levels of commitment in the international market. This dissertation analyzes which internationalization strategies are being used by Brazilian companies in the textile industry and why these companies have chosen these strategies along the time line. LÄS MER