Sökning: "Cimin Ghaffari"

Hittade 1 uppsats innehållade orden Cimin Ghaffari.

1. 1. Implementing Internal Marketing To Influence Front Line Employee Job Satisfaction : A Case Study of Scandic Hotel in Västerås

   Kandidat-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Författare :Cimin Ghaffari; Enkhmandakh Enkhluun; Junyao Song; [2014]
   Nyckelord :Hotel industry; service; internal marketing; front line employee; job satisfaction;

   Sammanfattning : Course: FOA214 Bachelor Thesis in Business Administration, 15 ECTS University: Mälardalens University School of Business, Society and Engineering Date: 2014, June 2nd Authors: Enkhluun Enkhmandakh, Cimin Ghaffari and Junyao Song Tutor: Zarina Osmonalieva Examiner: Eva Maaninen-Olsson Keywords: Hotel industry, service, internal marketing, front line employee, job satisfaction, Scandic Hotel. Research Question: How does Scandic Hotel in Västerås influence front line employee job satisfaction through internal marketing activities? Purpose of Research: The purpose of this thesis is to describe and analyze how hotels can influence front line employee job satisfaction through internal marketing. LÄS MER